Nokuba zeziphi na iibrendi ezintsha, iibrendi zodidi oluphakathi zibe yeyona nto iphambili ekutyikityeni izivumelwano kwiminyaka yakutshanje.Inani leekhontrakthi ezisayiniweyo lalingama-245, lehla ngama-40% unyaka nonyaka, kunye nokukhula okungalunganga kokuqala kwiminyaka emihlanu ezimbalini.Oku kungenxa yemodeli yotyalo-mali olusulungekileyo oluqhutywa yimbuyekezo yeehotele zodidi oluphakathi kunye neempawu ze-asethi ezibuthathaka ezingaxhathisiyo kwingozi.Kunzima ukunika abatyali-zimali ukuzithemba okwaneleyo kotyalo-mali kwindawo yemalike engaqinisekanga.
Ngokwahlukileyo kwiimpawu eziphakathi, inani leekhontrakthi ezisayinwe yi-mid-high-end, i-high-end kunye ne-luxury brand linyuke nge-11%, i-26%, kunye ne-167% ngokulandelanayo ngo-2020. ifikelele incopho yayo kule minyaka mihlanu idlulileyo.Izinga lokukhula likwayesibini kuphela ukuya ku-2018, ukufikelela kwinqanaba lesibini eliphezulu kwiminyaka yakutshanje.
Isizathu esithile kukuba imeko yemarike phantsi kweempembelelo zendyikityha iyaguquka kwaye inzima.Ii-asethi zehotele ezikumgangatho ophezulu nangaphezulu zithandwa kakhulu ngabatyali-mali abagxile kwixabiso lokubamba ixesha elide ngenxa yesakhono sabo sokuphucula ixabiso lexesha elide.Kwangaxeshanye, imfuduko yemizi-mveliso iyaqhubeka nokuhambela phambili, kwaye nokonyuka kancinci kolwazi ngeeholide zesizwe kunye nezinye iindlela, izixeko ezitsha ezikumgangatho wokuqala, izixeko ezomeleleyo ezikumgangatho wesibini kunye neendawo zokuchithelwa abakhenkethi ziye zazisa uphuhliso olukhawulezayo, olukwabonelela ngokubanzi. isangqa sophuhliso lweempawu zodidi oluphezulu.
Ukuba iimpawu ezintsha zithathelwa ingqalelo, inani lokutyikitywa kweempawu ze-brand-to-high liphakame kakhulu, ukunyuka kwe-109% xa kuthelekiswa no-2019. Oku kubangelwa kakhulu kwiimpawu ze-brand ezikhethekileyo ze-middle-to-high-end. iimpawu.Ngokombono wee-asethi, utyalo-mali lokuqala lweehotele ezikumgangatho ophakathi ukuya kwephezulu zinokulawulwa, kwaye phantsi kwesiseko sokusebenza okufanelekileyo kunye nokugcinwa, banokunandipha amandla athile okuxabisa i-asethi;ngokwembono yeebrendi, phakathi ukuya-kwi-high-end brand zinempembelelo kumgangatho wesixeko kunye nokuvuthwa kwemarike.Iimfuno zingaphantsi kancinane kunezo zodidi oluphezulu nangaphezulu, ezinokufikelela ekuzikeni okunzulu kweemarike.Kwangaxeshanye, inokuphinda ihambelane nenani elikhulu lophuhliso lwezithili zoshishino esixekweni, kwaye inendawo ebanzi yophuhliso lommandla.
Ngokuqhelekileyo, kungakhathaliseki ukuba ii-brand ezintsha ziqwalaselwa kulo nyaka, impembelelo yexeshana yobhubhane ayizange ibe nefuthe elibalulekileyo kwi-investment yeqhinga lexesha elide leehotele eziphakathi ukuya phezulu nangaphezulu.
Ixesha lokuposa: Jun-04-2021